About Us

The Namkeen is built on international standards and carries numerous products under its flagship brand ``S&S``, which was launched in January 2014 under the visionary leadership of Mian Shahid Mehmood, The Namkeen aims to become a leading company both locally and internationally.

Our Vision & Purpose

THE NAMKEEN is entrenched with the single aim of benefiting the consumers, providing them with products that become a taste, true to the meaning of The Namkeen.

Our Mission

To become a global company with a single aim of benefiting the consumers. The NAMKEEN boasts an international standard state of the art production facility. Along with a core team of professional individuals to help make each product meet the needs of the consumer. Established with the aim to be known locally and internationally as a leading food company with products that cater to each different needs of our consumers.

Our History

The business traces its roots back to 1948 when my family began their journey in the food industry. My father later took control of the company, renaming it to General Food Products (GFP), which helped establish a solid local presence. In 2014, the brand evolved into Shahid and Sons (S&S), marking a new chapter of growth and innovation. Now, under the leadership of Umair nd Abdullah, We launched The NAMKEEN, with a bold vision for international expansion, taking our family legacy to new heights and aiming for a global audience.